MODULE
Lesson 36. The other side of the coin - we spend more and more, society of consumption
1. Read Will Smith’s statement. What does he mean when he says that people spend money they haven’t earned? Where or who do they have the money from then? Do you agree with the statement?
1. Read Will Smith’s statement. What does he mean when he says that people spend money they haven’t earned? Where or who do they have the money from then? Do you agree with the statement?
2. Answer the questions.
2. Answer the questions.

1)    How do supermarkets/salespeople/advertisements persuade people to spend money?

2)    Have you ever bought something because you saw an advert, or bought something from a supermarket you didn't plan to buy? Why?

1)    How do supermarkets/salespeople/advertisements persuade people to spend money? 2)   ...
3. Decide what information could complete the sentences.
3. Decide what information could complete the sentences.

1)    Good salespeople can sell ____, to ____, at ____ .

2)    Most salespeople will get to know their client by asking questions about ____, ____ and ____ .

3)    Salespeople may try to 'mirror' the ____ of a buyer.

1)    Good salespeople can sell ____, to ____, at ____...
4. Read the text and check your answers.
4. Read the text and check your answers.
Does any of the information surprise you?
5. Look at the advertisements and discuss the questions.
5. Look at the advertisements and discuss the questions.
• What are these advertisements for? Do you think they work? Why/Why not?
• Do you like watching advertisements on TV? Why/Why not?
• Are there any advertisements which you particularly like/dislike? Describe them and explain why.
6. What do you think 'behavioral advertising' might be?
6. What do you think 'behavioral advertising' might be?
a) Listen to the radio programme and check your ideas.
a) Listen to the radio programme and check your ideas.
b) Listen again. Mark the following statements True or False.
b) Listen again. Mark the following statements True or False.
c) Discuss the questions.
1) How do you feel about behavioral advertising? 2) Would you rather have adverts or pay for online content? Why?
c) Discuss the questions.
7. Video.
7. Video.
The Good Consumer
The Good Consumer
Duration (m)
-+
Answer the questions.
Answer the questions.

1.     Why is it people's duty to consume?

a)because without consumption they can die.

b)because the system will collapse if people don’t consume.

c) Because there’s a law

2.     Why is the good consumer working hard?

a)     to earn money to be able to consume more and more

b)    to feel themselves happy.

c)     to be productive and to help their company earn a lot of money

3.     What is the golden rule of consumption?

a)     Spend half of your salary and save the rest

b)    At first buy only necessary things and then you can buy what you want.

c)     Concentrate on what you want to buy as opposed to the things that you really need

4.     Who is setting the fashion of tomorrow?

a)     designers

b)    celebrities

c)     models

5.     What are the habits of the good consumer?

a)     buy something every day

b)    never tell other people what you have

c)     never share your things

6.     Why is consumption good for the environment?

a)     the more you consume the more you recycle

b)    the more you consume the less you waste

c)     consumption is bad for the environment

7.     What do the good consumers do at the first sign of depression?

a)     they go shopping

b)    they visit a doctor

c)     They go clubbing

1.     Why is it people's duty to consume? a)because without...
Discussion.
Discussion.

1)    What is your attitude to this video? Do you agree with it?

2)    How often do you go shopping and upgrade your possessions?

3)    Do you follow fashion? Is it important for you how you look?

1)    What is your attitude to this video? Do you...
8. Look at these pictures. Describe them. What is your opinion about them?
8. Look at these pictures. Describe them. What is your opinion about them?
Thank you for the lesson!
Thank you for the lesson!
Next: Speak Out