Упражнение с фразами ниже. По сути это базовые вопросы потенциальному клиенту, мы делаем скринин клиента, чтобы понять изначально подходит он нам или нет. Если подходит предлагаем заполнить бриф.
Could you tell more about your product?
Who are your clients?
What goals do you set for social media?
What was your previous experience in social media ads?
What is your budget/geo?
What is your KPi?
How did you find out about us?
What would you like to improve in your current results?
What are you not satisfied with in your results?
What other traffic channels do you use/have you used?
Whould you be so kind to fill up the frief ho help to understand the main idea and features of your project?
Клиент заполнил бриф. Какие вопросы по брифу у вас возникают? Что еще нужно уточнить? Используйте вопросы из предыдущего упражнения. Лена, вопросы в брифе могут быть с ошибками! Если что-то некорректно - прошу исправлять.
Company / Project name
Evapolar
Provide links to your website and the communities in the social media.
https://evapolar.com
What products do you offer?
We offer portable portable air coolers which cool down with soft wet air.
How long have you been in the market?
Since 2014
Geography of the business
USA, EU, AU
What products do you want to promote?
Promotional offers, Website, Landing / Multilanding
Target Groups Age:
20-40. Audience depends on use cases of our products.
Do you have a contacts database (emails, mobile phones)?
40000+, It's database of our customers.
What goal in Social Media Advertising you pursue?
We want to create scalable sales channel for our company.
What social media do you think are needed for the promotion?
Facebook, Instagram, Pinterest
What is the monthly budget for the Social media advertising?
$2000- $5000 per month
What is the desired cost per result?
$30-$70 We have several products.
S: Strengths of the company / project
Efficient cooling, 3 in 1 device (cooler, humidifier, purifier), Tiny and portable, Works even with powerbank, Cooling with wet air (like natural boy cooling process)
W: Weaknesses of the company / project
Portable AC is new product category, so we need to educate audience, why are devices better than AC and Fans.
O: Opportunities for the company / project
The growing trend of Eco-friendly products (our devices are more efficient and eco-friendly than rivals),Increase in average annual temperature
T: Threats to the company / project
Cheap chinese counterpartsб Fans
What are the advantages and strengths of your competitors?
Our competitors are: Air Conditioners, Fans, Portable air coolers. Air Conditioners strengths: cool entire room, the ability to set needed temperature in the room. Fans strengths: cheap, easy to use.
What are the weaknesses of your competitors?
Air Conditioners weaknesses: consume a lot of energy (high electricity bills), sitting near AC is dangerous for health, not eco-friendly, expensive (solution and installation). Fans weaknesses: blowing air without cooling, noisy, blowing staff around.
Have you conducted any marketing activities before?
Yes, different facebook ads campaigns, but it was hard for us to scale them.
Do you currently carry out any marketing activities?
Yes, several facebook ads campaigns.
Упражнение с вопросами из первого упражнения и/или из брифа и ответы из брифа
Представьте, что вы клиент и хотите заполнить бриф.
Вы: интернет-магазин женской одежды, география распространения - Польша. У вас есть 5000 бюджета на рекламу. Вы хотите получать 50 заказов в день по стоимости не выше 10 евро. Сейчас у вас в день всего 30 заказов и они выходят по цене 15 долл.
Как бы вы заполнили бриф? Ответьте на вопросы ниже (используйте воображение):
What products do you want to promote?
What are your Target Groups?
What goal in Social Media Advertising you pursue?