Warmer

Let's quickly recap our previous lesson's vocab

How often do you use abbreviations at work? What are you 'professional' abbreviations? 

Look at the abbreviations below. Try to explain their meanings. 

Which abbreviation from the exercise above means: 

I tell you an abbreviation, you explain it.

Reading

Before we start reading, finish the sentence:

A business goal should be...

Read the text. Discuss. Do you agree that goals vary from business to business? Or do you think that all types of business have one common goal in general?

Read the following statements and decide if they are True/False/Not Given.

Refer to the text to prove your ideas.

1. If you start making a marketing strategy, you should take into account only 2 main factors.
2. Your business goals should follow the plan set by your team.
3. There is a big number factors inside and outside a company that influence goal setting.
4. If you set a goal that doesn’t have enough particular characteristics strategic decisions can be really complicated.
5. There are 4 basic definitions for the best-set goals.

Grammar point

Look at the following sentences and underline the examples of Past Simple and Present Perfect.

1. We have always considered all factors to create a marketing strategy. 
2. Last year we allocated enough budget for that campaign. 
3. We have already set an immediate goal. 
4. 5 years ago we cooperated with low budget companies.

Complete the rules with Present Perfect or Past Simple. Match each rule with the example above.

Complete the sentences and answer the questions.

1. I have worked for Median Ads for ___ years.

Do we know when the action started?

Does the action continue up to and include the present.

Do you still work for Median Ads?

Are we interested in ‘when’ or in result and duration?

2. Oh, you have ___  in sales.

Did something happen in the past?

Do we know when it happened?

Is the result in the present?

3. I have ______ a huge amount of events.

Did he promote events at some time in his life?

Do we know when?

Is this person still alive?

So is this experience still with this person in the present?

What do we say if the person is no longer alive? 

4. They ____out about us years ago and we cooperated with them in 2019.

Is the action in the past?

Is the action finished? 

Is there any connection with the present? 

Do we know when the actions happened? 

Let's practice!

Why don't we have fun little bit? Roll dice and talk about your question.

In the picture you see different examples of goals. 

Some of them are main ones and others are intermediary.

Look at the types of business below. Choose the right main and intermediary goal for each of them.

Internet shop

Offline event

SaaS project

App