Do you have your favourite client? Why do you like working with him/her? 

What other clients/type of business have you worked with? 

1. I love working with… 
2. I’m really into working with...
3. I’m crazy about working with… 

What does it mean to "screen a client"? Why do you need to screen a new client? 

Use the words in the box to complete the phrases for a client screening:

Could you ____ me more about your product?
Who ___ your clients?
What goals do you ____ for social media?
What was your previous experience ___ social media ads?
What is your ____ /geo?
What is your ____?

Match 1-5 with a-e to make phrases:

What other questions might you ask the client? Use the questions from the exercise above 

A client has filled in a brief. Study the brief.

Choose correct options in italics to complete the questions from the brief.

1. Could you give/provide us with links to your website and the communities in the social media?
2. What products do you give/offer? 
3. How long/How much have you been in the market? 
4. What countries does your company operate in/at?
5.  What products would you like/do you want to promote? 
6. What goal in Social Media Advertising do you follow/pursue? 
7. What social media is necessary/important for the promotion do you think? 
8. What is the desired/wanted cost per result? 
9. What are the advantages/privileges and strengths of your competitors? 
10. Have you conducted/concluded any marketing activities before?  
11. Are you currently carrying out/up any marketing activities? 

Eugene is your client. Here are his company details: 

Internet shop with women's clothes

Geography of the business - Poland 

Budget: 5000$ for advertising

Aims: to get 50 orders per day that cost  not more than 10$

Currently has only 30 orders that cost 15$ 

Make as many questions as you can to ask Eugene about his project,

For example: 

What products....?
......Target Groups?
What goals...?

Thank you for the lesson!