Answers:
Exercise 1
1. d 2. a 3. b 4. c
Exercise 2
1. market research - b
market segment - c
market share - a
2. consumer behaviour - b
consumer profile - a
comsumer goods - c
3. product launch - a
product life cycle - b
product range - c
4. sales forecast - b
sales figures - c
sales target - a
5. advertising campaign - c
advertising budget - b
advertising agency - a
